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Young’s Gastro and advertising agency Quiet Storm from London have released this new spot. We don’t actually know what to make of it.

So the spot promotes delicious fish dish and features the most adorable cat. However the feline friend is tormented with the site of his humans eating this tasty food without sharing unfortunately. The voice-over narrates the cat’s thoughts – the saddest little thing! On the other hand, it cannot be not funny. It is. Sprinkled with a few tears. So British.