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"If you can survive the winter, you become the coldest."
the Chicago 4A’s wanted to create a piece of recruitment advertising to put Chicago on par with New York and L.A. –something to cast the city in a fresh light. so they passed out a brief to all of Chicago’s Advertising Interns to compete for some amazing incentives. 3rd Shore was our answer to this challenge and the video that brought the Gold to Black Maybe and Leo Burnett Chicago.