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Harvey Nichols and advertising agency Adam & Eve/DDB from London have released this brilliant campaign.

The British retailer brand has used its CCTV footage, which depicts thieves, stealing from the department store. The agency has put on animated faces on the thieves, making the video really funny. But we don’t understand one thing: are these people really stupid, thinking that they can get away with their “master” plan, or do they want to get into trouble on purpose?

Watch the video and have a good laugh.