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Focus is a factual TV channel owned by Discovery Networks Italy and a magazine distributed by Mondadori. It's topics include science, technology, history, health, and social issues. The on-air rebrand is fruit of the collaboration between the Discovery Italy in-house creative team and the Milan-based motion design studio Alkanoids. As Brand and Creative Manager I was asked to develop the channel's proposition and set up a new creative strategy, overseeing the new visual identity. Focus channel's ratings more than doubled after rebranding in 2013.