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DMAX Italia were hungry for a new type of TV experience for its audience to coincide with the country turning digital so they appointed HS to re-brand the channel at this exciting time.
The branding has been directly inspired by the channels content and appeals to men’s innate curiosity of how things work and function. The channel exclusively screens 'Factual Entertainment' so we took our steer from this and challenged ourselves to create everything for real as opposed to using CGI and special effects.