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Kids aren’t little adults. They see the world differently. So when Lehigh Valley Health Network built the region’s most advanced Children’s Hospital, they designed everything from a child’s perspective. The campaign, "Through a Child's Eyes," was launched to help the community understand that the Children’s Hospital doesn’t just know how to treat diseases. They know how to treat kids.
To accomplish that, we created these two 30-second TV spots juxtaposing the hospital’s technology and high level of care with children’s perspectives.