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An animated promo video for Asphalt Reinforcement Services (asphaltrs.co.uk/) to explain the benefits of using GlasGrid® technology to reinforce and strengthen road surfaces.
Initially this was conceived as a straight video piece with some testimonials, but we suggested a fully CGI approach, as this gave us much more scope to show the product being applied, while also removing the logistical problems of trying to get high-quality footage on a motorway in November.
We built on storyboards supplied by the design agency, Breathe, and modelled a quarter-mile section of motorway based on the Hatfield Tunnel. We also animated a selection of cars in Maya and construction equipment based on photo reference to show the process behind laying the GlasGrid® surface.
Additional explanation of the surface build-up was added using Cinema 4D and After Effects.
Two versions were created: a silent version with captions, for a specific event the client was exhibiting at, and one with a voice-over, sound effects and music.