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Applegate and advertising agency Taxi from New York have released this new campaign.

The video promotes ecological, all-natural meat. To demonstrate their smart customers, the creatives have pulled of a campaign, which features the all-muscled man, playing a cow. He promotes his product as “all-natural tasting”, but obviously doesn’t care about the healthy food. The tongue-in-cheek commercials are a little bit awkward and scary too – we definitely wouldn’t like to meet him at the supermarket.